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With a full-time staff of 17 and up to 60 part-time employees, Karlson says having a team she can count on is key to her success, whether that’s in online sales or in-store events.
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“We work really hard to accommodate customers with amazing products, customer service, and lots of community events.” Find 15 people named Laurie Karls along with free Facebook, Instagram, Twitter. “We live in a special area where people still value spending time with friends and family in a shopping environment because it’s something to do to get out of the house,” she said. Online sales are the largest part of the business- Lauriebelles ships nationwide and to 15 countries internationally-but providing a quality in-store experience is still important to Karlson. In 2018, Lauriebelles moved into its current 6,000-square-foot store in Tea, and in 2019, they built a new warehouse across the street.
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“Opening our first small storefront in Tea became a necessity, and within a few months, we had to expand to the front of the building,” said Karlson.Įxpansion continued at a rapid clip, and after three years, it was clear that leasing space wasn’t going to cut it anymore. It only took four months before the online business had reached its tipping point. “At the time, there wasn’t much around for boutiques, so it seemed like a niche I could fill.” “I just wasn’t sure that teaching was my calling anymore, and so I was looking for some kind of side gig to make some extra money to help with the bills,” said Karlson. It wasn’t a job in education that was calling her name, though. She had recently finished her master’s degree in education and was staying home with her two sons when she realized she wanted to get back into the workforce.